It’s Time to Break Up

Dear friends, clients, community, and countrymen,

Like most of you, I’ve fallen out of love with work for the sake of work. I don’t want to be a #girlboss anymore. And I don’t want to hustle. Which is problematic for a company called The Hustling Creative.


I started this company when I was 23, and it is built on the foundations of my goals and aspirations as I saw them at that age. Three and a half years later, I’m proud of all the learning and growing I’ve done, and I’m thankful for the opportunity to step into something new. I’m thankful for this company because it’s given me the opportunity to be creative, forge and foster relationships, and earn during such a tumultuous time for artists and for all. I love partnering with you on your virtual events, your websites, your businesses. That will not change.

That being said, in the coming months I will be taking a serious look at overhauling my company’s brand identity (starting with a new name!). I need to re-assess what it is I’m trying to create, and most importantly, how I’m trying to use art as service and for whom. I welcome your feedback and I want to learn from you and with you.

In the meantime, my playful, rambunctious, child-artist-self is once again taking center stage after years away. This year, I am an artist in residence at The Kennedy Center and will be focusing all my creative attention on this partnership for the coming months. Until then, I’m wishing you all a safe, healthy, happy new year, and I’ll see you real real soon.


Alexandra Palting, founder of The Hustling Creative, is a performer, composer, audiobook producer and business owner based in New York City. She holds a BM from the University of Delaware and professional certificates from London’s Royal Academy of Dramatic Art and Harvard Business School. She has been engaged as a speaker at dozens of universities and conferences across the country. She works with artists to convert their craft into a meaningful and creative business. Contact her here.

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